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Following its inaugural proclamation that "Design changes the world", Herald Design Forum is celebrating its 10th year.


Herald Design Forum has flourished since that inauguration into an invaluable platform, which continues to connect global design groups, and inspire those who are committed to the power of creative design. Over the course of its development, it has explored design in the fields of automotion, architecture, furniture, fashion, space and advertising. Along the way, it tested the boundaries of design to encompass the environment, cutting-edge technology, sustainability, humanity and creativity. 


In this watershed moment of its own history, the Design Forum has taken the opportunity to reflect on its own past and look ahead to "the world changed by design" in the coming 10 years. 


To survive the recent pandemic, emergent social systems such as “untact” — or remote — communication and social distancing have become a necessary part of our daily routines. 


As a result, existing methods of communication, cooperation and consumption have undergone subversive changes. The intransigent core design remains a commitment to developing creative methodologies, which enable a better future by actively reflecting human life and social values. The reality of the  is still in flux, and will continue to change in response to what we, as humans, imagine right now.


Herald Design Forum which a global knowledge solidarity that it has been fostering over the past 10 years will help you to reimagine the future of humanity.



• Date : Thursday, October 22, 2020

• Topic : Another 10 Yeaers

• Venue : Online Live






Richard Armstrong / director of the Solomon R. Guggenheim Foundation


As Director of the Solomon R. Guggenheim Museum and Foundation since 2008, Richard Armstrong leads the Guggenheim Foundation and its constellation of museums, including the Peggy Guggenheim Collection, Venice; the Guggenheim Museum Bilbao; the Guggenheim Abu Dhabi; and Guggenheim Helsinki. Armstrong graduated from Lake Forest College in Illinois with a BA in art history, having studied at the Université de Dijon and the Université de Paris, Sorbonne. Previously, Armstrong was the Henry J. Heinz II Director at Carnegie Museum of Art, Pittsburgh (1996-2008). He has also held curatorial positions at Carnegie Museum of Art (1992-96), the Whitney Museum of American Art (1981-1992). He has successfully launched collaboration projects such as ‘YouTube Play, A Biennial of Creative Videos’, and BMW Guggenheim Lab. Armstrong also serves in an advisory capacity on several foundation boards, including the Victor Pinchuk Foundation, Kiev, Ukraine; the Artistic Council, Beyeler Foundation, Basel, Switzerland; and the Judd Foundation.




Ron Arad / Industrial Designer, Artist


Born in Tel Aviv, Ron Arad is recognized as one of the most influential designers of his generation. He was educated at the Architectural Association in London and launched his career with the ‘Rover Chair’. He has awarded the Royal Designer for Industry (RDI) in recognition of his ‘sustained excellence in aesthetic and efficient design for industry’ in 2002 and was awarded the London Design Medal in 2011. He was Head of Design Products Department at the Royal College of Art and founded Ron Arad Associates in 2008. Ron Arad’s constant experimentation with the possibilities of materials such as steel, aluminum or polyamide and his radical re-conception of the form and structure of furniture has put him at the forefront of contemporary design. He has collaborated with a variety of fashion, technology, and luxury brands, including Vitra, Moroso, Adidas, Kenzo, Samsung ad LG. His works features in many prestigious museums including MoMA (NYC), the V&A (London) and the Centre Georges Pompidou (Paris).




Hans Ulrich Obrist / Artistic Director at the Serpentine Galleries


Born in Zurich, Hans Ulrich Obrist is Artistic Director of the Serpentine Galleries in London. He works with many different professionals from other fields of knowledge such as architecture, science, design, movie, and fashion. In 2009, Obrist was ranked number one in the publication's annual list of the art world's one hundred most powerful people and that same year in ArtReview, an international contemporary art magazine. His works include ‘do it’(1993), ‘Manifesta 1’(1996), ‘Il tempo de Positano’(2007) and recently a global art project ‘CONNECT, BTS’(2020). He served as a curator for contemporary art in Museum of Modern Art of the City of Paris, as well as curator of museum in progress, Vienna, from 1993-2000. He has published a number of books including the ongoing ‘The Conversation Series’ in which 28 of them have been already published. 




Tomás Saraceno / Artist, Architect


Tomás Saraceno is an Argentinian contemporary artist based in Berlin, Germany. His practice is informed by concepts linking art, life science, and the social sciences to explore new, sustainable ways of inhabiting and sensing the environment. Saraceno’s first installations were exhibited at the Venice Biennale of Architecture in 2002 and again in 2009, he exhibited his large-scale installation in the 53rd Venice Biennale. He won the Calder Prize and that same year, he also participated in the International Space Studies Program at NASA Center Ames. Saraceno has collaborated with MIT Center for Art, Science & Technology and serves as a director at Technische Universitat Braunschweig from 2014 to 2016. In 2019, he was invited at the 58th Venice Biennale by Ralph Rugoff, and exhibited ‘The Spider/Web Pavilion 7: Oracle Readings, Weaving Arachnomancy, Synanthropic Futures: At-ten(t)sion to invertebrate rights!’, and ‘Aero(s)cene: When breaths air, when atmosphere become the movement for a post fossil fuel era against carbon-capitalist clouds’. 




Kim Chanjoong / The System Lab Architect


Chanjoong Kim has graduated in Korea University and studied in Harvard University for master’s degree. He won the Grand Prize at the 36th Seoul Architecture Awards and Korean Architecture Awards in 2018, along with international awards such as IF Design Award and Red Dot Award.   He was invited to 2006 Venice Biennale as an architect representing South Korea, and he was nominated as one of the Six Young Asian Emerging Architects in Beijing International Architecture Biennale. He was selected by the Wallpaper magazine as one of the 20 in the Architects Directory in 2016. Kim’s work also has been nominated as ‘The Best New Hotel Winner’ for Healing Stay Kosmos Resort in Ulleungdo Island in 2019. His representative works include Hyundai Museum of Kids' Books & Art(MOCA), KEB Hana Bank Samsungdong (PACE 1), Healing Stay Kosmos in

Ulleungdo Island, Wooran Foundation building, Greenhouse in Seoul Botanic Park, and JTBC Building. 




Jung Kuho / Creative Director


Kuho Jung graduated in communication design from Parsons School of Design, then later successfully launched his brand, KUHO, in 1997. He became a creative director and advisor in Cheil Industries, by launching three new brands and renewing eight brands. Jung is also a former executive director of Seoul Fashion Week and now an executive advisor and creative director in Samsung C&T Corporation. He is in a variety of industries such as film, performing art, lifestyle design and graphic design. He was awarded for costume design from movie ‘The Scandal’ in 2004 Daejong Awards and MBC Movie Awards. Since then, he has directed the National Dance Company of Korea's ‘Mookhyang’ and ‘Feast’, overseeing music, costumes, and stage design. 




Sean Lee / d’strict CEO


Sean Lee joined d’stirct holdings for 14 years since 2007. After various tasks such as management support and business development, Lee has been in charge of leading the company since 2016. He has recently been recognized for projects like SM Town Coex Artium ‘WAVE’ in Samseongdong and Korea’s largest media art exhibition venue “Art Museum” in Jeju island. With a unique background as a certified public accountant, Lee has given up his career and strived for innovation and development in the creativity industry. He was awarded by the Ministry of Science, Technology, Information for NEXEN univerCity ‘The Infinity Wall’ at the 2019 &Award, and awarded by the Minister of Culture, Sports and Tourism Award for 2018 ‘Pyeongchang Olympics Convergence Content Experience Center’. 




Shin Wooseok / Dolphiners films Director, Film director


Wooseok Shin founded a creative studio, Dolphiners Film, with young film makers and ad-makers based in Seoul and has been leading the company as a representative since 2007. Dolphiners Film achieved 10 million views on YouTube with a new storytelling-based advertisement and won multiple awards in many prestigious film festivals by presenting a new visual language for the digital era. They were shortlisted in 2018 Cannes Lions for film craft, won the third prize award at the 2018 New York Festival for film, and won the Gold Prize for 2018, 2019 Korea Advertising Awards. Their most renowned projects include SSG, UNIQLO, and Canon.




Noh Kyung Rok / Z_Lab CEO, Architect


Z-lab is a design group founded by Noh Kyung-rok, Park Jung-hyun, and Lee Sang-muk. They are not limited to architecture and space design, but also planning, branding, styling, and product design. Z-lab participates in the whole process of the project. Their renowned works include their very first project ‘Blind Whale’ in Jeju ialnd, 2018 Red Dot Award winning ‘Around Follie’, 2017 Good Design Award Baguni Hostel. They are now practicing the concept of hotel being a part of local community, which creates a single network by connecting the region and lodging business. The also operate an online platform, Stayfolio, to curate places that promotes a culture of good stays at travel destinations.  

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