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The Herald Design Forum about to start its 11th Expedition.
The theme of this year's Herald Design Forum is <What comes after? The tomorrow you will experience>. The COVID 19 pandemic, the Fourth Industrial Revolution, and rapid climate change together have brought about an "acceleration of change".  Since the pandemic, some of the existing face-to-face services have become obsolete (became non-face-to-face); we have become more vocal and active in confronting the environment and climate crisis (eco-friendly); technology and robots are getting closer and closer into the human realm (digitalization).  In the midst of such change, we are trying to create a new normal while fulfilling our social responsibility to the planet and our future. What do we need to experience and embrace in the future? What do we need to prepare for a sustainable future? We are seeking answers through design amid a new wave of changes and experiences.  
• Date: Oct. 14 (Thursday) 10:00~17:30
• Venue: Some sevit, Seoul
• Title: What comes after? 


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Don Tae Lee
Design for a Better Tomorrow


Don-tae Lee studied at Hongik University, Department of Industrial Design, and the Royal College of Art, Department of Product Design, UK. He joined Tangerine, a leading British design firm, as an intern in 1999 and became a co-director in 2005. From 2006 to 2012, he served as a design advisor for the housing division of Samsung C&T, where he created apartment design concepts that went on to win many awards, including the Presidential Award at the 2008 Korea Good Design Awards, as well as the Red Dot Award in Germany and multiple IF Design Awards.




Amanda Levete
Architecture Really Matters


Amanda Levete's career has always been dynamic, winning awards such as the 1999 Lord's Media Center Stirling Prize, the 2017 Commander of the Order of the British Empire (CBE), and the 2018 Jane Drew Prize to name a few. She led Future Systems, one of the leading names in British high-tech architecture, and has worked on many large-scale projects, including the design of the landmark Selfridges department store in Birmingham, one of the UK's top three landmarks, the M+ Pavilion, Central Embassy in Bangkok, the MAAT Museum of Art in Lisbon, and the new entrance and underground galleries for the Victoria and Albert Museum in London.




Benjamin Hubert
Design for our changing times


Benjamin Hubert is a British industrial designer who studied Industrial Design and Technology at Loughborough University, UK, and is currently the founder of LAYER STUDIO. He has worked with some of the world's leading brands including Nike, Pepsi, BMW, Samsung and Braun, and has been recognized with a Red Dot Design Award and an iF Design Award. LAYER STUDIO is a strategic design agency based in East London, covering a wide range of products and work types, including consumer electronics, furniture, next-generation communication tools and audio devices. For him, the end goal of design is always to provide the best possible experience, and he is constantly thinking about how to create holistic systems that combine services and physical products.




Jeffrey Ludlow
Everything Counts


Jeffrey Ludlow has worked with creative brands (Nike, Prada, Asics) at global design studios such as 2X4 and BMD (Brue Mau Design), and is currently CCO of Point of Reference Studio. Recognized with awards from Machado Munoz, Centro Botin, and more, he continues to think about ways to inspire creative direction and leadership of brands.




Sanghyun Jeon
Freedom from the Known


Sang-hyun Jeon began his career in Paris in 2007. He studied graphic design at the ESAG PENNINGHEN, typographic design at Estienne, and art direction at the Institut Français de la mode.


After working as a digital graphic designer for fashion magazines such as Esquire, he has been working with Hermès on creative projects since 2014 and is currently responsible for the art direction of the brand's digital platforms in Hermès Paris. He is expanding his influence in the digital space with his unique and fun content on social media.




Mitch Paone
Tools, not Rules



Mitch Paone is the co-founder and creative director of DIA Studio, a New York & Geneva-based creative agency specializing in corporate and cultural visual identity systems, graphic design and typography. DIA's original ideas have led to notable collaborations with Facebook, Nike, and Balenciaga, among others. He has also been transforming DIA's creativity in graphic design into academic curricula, teaching at the Zurich University of the Arts (ZHDK), École Cantale d'Art de Lausanne (ECAL), and Pratt Institute & School of Visual Arts.





Yong Kim

Interface in the AI era


Yong Kim majored in industrial design at KAIST and worked at SK Communications and NCsoft before leading new business at SK Planet. Later he joined Woowabros. as CPO and is in charge of company-wide products.





Ray Winkler

The Architecture of Entertainment


Ray Winkler is a British architect, CEO and Design Director of STUFish Entertainment Architects. He holds a Master of Architecture from University College London and became interested in design and mobile architecture while attending a math course at Sci-Arc in California. It was then that he was drawn to the ephemeral and ever-changing nature of entertainment architecture, an interest that has continued to drive his career to date. 


Ray has spent more than 20 years designing live tours and spectacular performances, including Elton John's Goodbye Yellow Brick Road Tour, AC/DC's Rock or Bust Tour, Robbie Williams' Swingin' to Ways Tour, Helene Fisher's Farbenspiel, Superstars dudas Tour and Arashi.




Youngjin Kwon
Mobility for Diversity and Universality

Young-jin Kwon has worked at Hyundai Motor Company since 2004, first at the R&D Center and then at the Product Strategy Center, and is currently in charge of Innovation at ZERO1NE. ZER01NE is Hyundai Motor Group's open innovation platform that selects and invests in creators and startups, and promotes convergence projects between Art-Tech-Biz. At the forum, he will share insights on innovative ideas for expanding high-tech technologies such as autonomous driving and artificial intelligence to general public. 




Kyo Kim


Kyo Kim has worked in UX/UI design at Zillow, a Silicon Valley online real estate transaction platform, Facebook, Samsung, Capital One, Hotpads, and more, and is currently the senior product designer for the autonomous driving team at Lyft, the second largest ride-sharing company in the United States. He is also a co-founder of a startup called Lenme.



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Jong Min Kim 


Recognized with awards from Red Dot, IF, Tokyo TDC, W3, FWA, Webby, One Show, Cannes, and more, Jong-min Kim is an interactive developer & designer, currently a Senior Engineer at Google UX. Developing forward-thinking ideas and creative works, he always tries to "pursue minus design rather than plus design". With a keen interest in interaction with animation created by code, his personal work reflects his perception of design, especially his Form Follows Function project, a collection of mesmerizing and immersive "interactive experiences" that highlight how far HTML5 can push the boundary.






Jeiko Soh 


After working at Method Studio and now as a motion graphics designer at YouTube, Jeiko Soh has worked on many commercial projects with Nike, Comcast, and Nintendo. He is constantly deliberating "what it means to be a designer" and is especially interested in language, images, and intergenerational communication.





Hye il Kim


Hye-il Kim is the head of the Accessibility Team at Linkage Lab. As an information accessibility expert, he has developed mobile application accessibility standards, evaluated application and website accessibility, and written various books, including Web Accessibility and Quality Certification. Through his lectures and accessibility consultations, he advocates the importance of information accessibility for people with disabilities and the need for a paradigm shift in the design of disability-related tools.